Lynn
Lynn

Lynn

With over a decade of experience in digital marketing, including senior in-house roles and agency leadership, I founded Evolare Digital in December 2023. Having collaborated with renowned brands across diverse sectors like luxury goods, technology, arts, culture, and entertainment, I established Evolare to infuse data-driven strategies with creativity. Our mission is clear: to empower startups and SMEs on their growth journey, leveraging our expertise to deliver exceptional ROAS. Join us in shaping a future where innovation meets impact.

Articles by 

Lynn

How to Make Black Friday Work for Your Brand: A Guide for Marketers Seeking Impact and Trust

How to Make Black Friday Work for Your Brand: A Guide for Marketers Seeking Impact and Trust

Is Black Friday worth the hype? Learn how to build trust, create compelling offers, and maximise ROI during the year's biggest shopping event with insights from Evolare Digital.

November 14, 2024
Are You Using Data to Challenge or Merely Justify Decisions? How to Balance Insights with Imagination

Are You Using Data to Challenge or Merely Justify Decisions? How to Balance Insights with Imagination

Are you using data as your "yes" person? Discover how cherry-picking metrics can limit creativity and learn how to balance data-driven insights with human intuition to create impactful, innovative marketing strategies.

October 18, 2024
Strategic Marketing Moves for Tough Economic Times

Strategic Marketing Moves for Tough Economic Times

Discover how marketers can overcome 2024’s challenges, demonstrate ROI, and drive growth with expert tips and smart strategies. Learn how Evolare Digital can help your team succeed.

October 3, 2024
The Art of Brand Positioning: Stand Out in a Crowded Market

The Art of Brand Positioning: Stand Out in a Crowded Market

Discover strategies for powerful brand positioning. Learn how to define your brand’s purpose, differentiate in the market, and resonate with your target audience to drive growth and success.

September 26, 2024
The Importance of Cultural Sensitivity in International Marketing

The Importance of Cultural Sensitivity in International Marketing

Learn how understanding cultural differences can make or break your international marketing strategy. Discover key insights into adapting your campaigns to resonate with global audiences.

September 13, 2024
Breaking the Mould: How Evolare is Redefining the Agency-Client Relationship for Modern Marketing Success

Breaking the Mould: How Evolare is Redefining the Agency-Client Relationship for Modern Marketing Success

Discover how Evolare Digital is revolutionising the agency model by offering flexible, collaborative partnerships that strengthen internal teams and drive sustainable growth.

August 30, 2024
Mastering Social Media: The 5 Pillars for Success

Mastering Social Media: The 5 Pillars for Success

Unlock the secrets to unrivalled social media marketing success with our 5 essential pillars. From strategy to advertising, learn how to maximise your brand's impact and achieve phenomenal growth.

August 14, 2024
Maximising Marketing Impact: How to Utilise Customer Lifetime Value (CLV)

Maximising Marketing Impact: How to Utilise Customer Lifetime Value (CLV)

Discover how Customer Lifetime Value (CLV) can transform your marketing strategies. Learn to identify high-value customer segments, optimise budget allocation, and enhance retention efforts for sustainable growth.

August 29, 2024
Trending: Shifting Strategic Focus from Social Media to Email in 2024

Trending: Shifting Strategic Focus from Social Media to Email in 2024

Discover how DTC brands can overcome social media challenges by focusing on a balanced strategy with email marketing to drive engagement, conversions, and repeat purchases.

August 29, 2024
Is Instagram Slowly Killing its Platform?

Is Instagram Slowly Killing its Platform?

Explore the sharp decline in Instagram engagement, the impact of algorithm changes, and actionable tips for boosting your brand's presence.

August 29, 2024
Goodbye Universal Analytics, Hello Google Analytics 4

Goodbye Universal Analytics, Hello Google Analytics 4

We delve into Google’s latest update and discuss the details of this transition, the necessary steps to safeguard your data, and how to ensure your analytics continue to deliver valuable insights.

July 17, 2024
Instagram’s Unskippable ‘Ad Breaks’: Revolutionising Engagement or Alienating Users?

Instagram’s Unskippable ‘Ad Breaks’: Revolutionising Engagement or Alienating Users?

Instagram is testing YouTube-style unskippable ads called ‘Ad Breaks,’ and the internet is buzzing – but not all feedback is positive. What does this mean for advertisers? Read more...

July 17, 2024
Empower Your Marketing Team: The Impact of Coaching and Mentoring in the Workplace

Empower Your Marketing Team: The Impact of Coaching and Mentoring in the Workplace

Navigating the professional landscape becomes a smoother journey when newcomers find themselves under the wing of a seasoned mentor.

July 17, 2024
Mastering MarTech: Integrating Tools for Enhanced Business Insight

Mastering MarTech: Integrating Tools for Enhanced Business Insight

Having a fully integrated MarTech stack is invaluable to your business. This provides your team with a 360 view of prospects and customers and allows you to streamline your marketing and sales strategy.

July 17, 2024
Unraveling Digital Transformation: A Journey Toward Modern Business Success

Unraveling Digital Transformation: A Journey Toward Modern Business Success

In today’s rapidly evolving digital world, transformation isn’t optional; it’s imperative for business sustainability and growth.

July 17, 2024
Brand & Performance Marketing Go Hand in Hand!

Brand & Performance Marketing Go Hand in Hand!

Learn why marrying brand & performance marketing is vital for success. Discover how Evolare can help you achieve legendary status.

July 17, 2024
Universal Analytics to GA4 Transition Update: What You Need to Know

Universal Analytics to GA4 Transition Update: What You Need to Know

To preserve data from your Universal Analytics properties, swift action is necessary to download or export your data.

July 17, 2024
Essential strategies to maximise you budget in 2024

Essential strategies to maximise you budget in 2024

Discover essential strategies to optimise your marketing budget in 2024. Leverage campaign data and embrace a full-funnel approach.

July 17, 2024
Why do we treat asking about budget like a dirty secret?

Why do we treat asking about budget like a dirty secret?

Let's talk about the 'B' word—budget. 🤐 It shouldn't feel like a dirty secret. In fact, being transparent about your budget sets the stage for success.

July 17, 2024