Royal Mile Silver Shines: Achieving Phenomenal Growth in Q4
Discover how Evolare Digital helped Edinburgh’s Royal Mile Silver achieve a 429.53% increase in revenue, a 78% reduction in cost per acquisition, and a 5x ROI with a data-driven, full-funnel digital marketing strategy in Q4 2024.
Social media advertising, GoogleAds and email marketing
Meta, Pinterest, GoogleAds & Klaviyo
.png)
Project Overview
Royal Mile Silver, a treasured jewellery brand based in Edinburgh, has been enchanting customers with exquisite silver, gold vermeil, and tungsten designs inspired by nature and life’s cycles since 1993. From humble beginnings at the iconic Edinburgh Fringe Festival, the brand has grown to become a staple on the historic Royal Mile, offering ethically traded, bespoke jewellery in sustainable packaging.
In October 2024, Royal Mile Silver partnered with Evolare Digital following challenges with a previous supplier. Our mission? To maximise revenue during the all-important Q4 holiday season.
Execution
To help Royal Mile Silver capitalise on the festive rush, Evolare Digital crafted and executed a powerful, data-driven full-funnel marketing strategy. Our approach spanned Meta, Pinterest, and GoogleAds, ensuring broad awareness and targeted engagement to drive conversions.
Key actions included:
- Full-Funnel Strategy: Utilising data accumulated at each touchpoint across the customer journey, we optimised messaging and visuals to reduce acquisition costs and accelerate conversions.
- Data-Driven Optimisation: Real-time insights guided campaign refinement, ensuring maximum impact for every pound spent.
- Multi-Channel Integration: Leveraging Meta and Pinterest for awareness, engagement and conversion, combined with GoogleAds to capture high-intent buyers.
- Supporting Tactics: Providing actionable advice on email marketing and SEO to amplify the strategy’s reach and effectiveness.
The result? A winning combination of reach, engagement, and sales, perfectly tailored to Royal Mile Silver’s target audience.
Results
In just three months, Evolare Digital delivered exceptional outcomes:
- 550.09% increase in engaged traffic
- 78% reduction in cost per acquisition
- +429.53% year-on-year revenue growth
- Overall ROI of 5x
Collaborating with Royal Mile Silver has been a joy. Their dedication to crafting stunning jewellery mirrors our passion for building campaigns that shine just as brightly. The outstanding results achieved during Q4 are a testament to the power of a tailored, data-driven approach.
As we work on Royal Mile Silver’s 2025 strategy, we’re excited to continue delivering phenomenal growth and success.
If this case study resonates with your business goals, why not take the first step toward transforming your brand’s performance? At Evolare Digital, we specialise in creating impactful, data-driven marketing strategies that help brands soar.
Get in touch today to explore how we can help your business grow.
Don't take our word for it, take theirs!
Our success is intrinsically linked to the prosperity of the partners. We collaborate to help pioneering companies unlock their limitless potential.
"Lynn has revolutionised our online presence. After previous attempts at engaging less experienced agencies and feeling let down, Evolare has been a breath of fresh, positive air that has let us see what is possible and stimulated new ideas. A collaborative, clear approach with regular check-in meetings means we feel empowered and involved all the way. Looking forward to 2025!"