Launching the UK’s Newest Cyber Security Provider, Acumen
Discover how Evolare optimised Acumen's web presence, boosting SEO, MarTech integration, and campaign performance, leading to 130% higher engagement rates.
SEO, MarTech Support & Campaign Delivery
Hubspot & Google Organic Search
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Project Overview
Acumen launched in Q1 of 2024, headquartered in Glasgow they offer clients a fully managed 24/7 SOC (Security Operations Centre) partnering with CrowdStrike, Elastic, Fortinet, and Barracuda.
Acumen approached Evolare to optimise their initial landing page, before moving on to working on their main website and execute email marketing campaigns to drive engagement.
We were also brought on board to fill MarTech skills gaps and, provide seamless integration and implementation across their MarTech stack.
Execution
To set Acumen up for success we have provided an efficient and effective on-page SEO strategy and implementation, optimising not only for search bots but also maintaining an exemplary user experience. Focusing on optimising the initial landing page and the full website (coming soon), improving indexing, relevancy scores and ranking.
We have also played an integral part in ensuring the seamless and smooth implementation of MarTech, quickly getting HubSpot operational for campaign work and making an impact on business operations.
Working closely with their internal team, we delivered a mix of regular and automated campaigns within HubSpot, exceeding industry benchmarks on email engagement by 130%. We have increased engagement by 357% over the first 6 months.
Results
After the successful launch of the Acumen initial web page, our team has surpassed industry average engagement rates by 130% across campaigns and a 357% improvement in engagement rates between months 1 - 6.
We are currently working on optimising the upcoming main site and will share the results from the launch in the near future. Our team look forward to continuing to support Acumen in its inaugural year of operation.
Don't take our word for it, take theirs!
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"Evolare’s seamless collaboration, combined with its expertise in MarTech and SEO, has elevated our digital efforts. It's been fantastic to reconnect with Lynn, whose professionalism and dedication shine through in every interaction. Evolare Digital has become an integral extension of our team, offering responsive and proactive solutions to any challenges we face. Their genuine investment in our success is evident in their attention to detail and commitment to delivering efficient and effective campaigns. Their thorough reporting ensures we're always informed and empowered to make informed decisions. I highly recommend Evolare and look forward to our ongoing partnership."
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