Cooking up an Email Strategy & Training Programme for Kezie Foods That Sizzles
Discover how Evolare transformed Kezie Foods email marketing in just 8 weeks—with a tailored training programme that drove engagement, boosted sales, and built a future-ready strategy for growth.
Digital strategy & 1:1 training
Klaviyo
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Project Overview
For over 30 years, Kezie Foods has been delighting adventurous eaters with the UK’s largest selection of exotic meats—from ostrich to kangaroo (yes, you read that correctly). As the country's leading manufacturer in their category, their mission is clear: offer exceptional quality, expert knowledge, and transparent sourcing from the world’s top suppliers.
But even seasoned culinary pioneers need a fresh digital approach. That’s where Evolare Digital came in.
With a focus on growing Kezie’s customer base and online sales, we kicked off our collaboration by bringing their email marketing efforts up to speed with a full replatform to Klaviyo—our preferred email platform for eCommerce brands looking to scale with precision.
Execution
Rather than simply building campaigns behind the scenes, Kezie’s team wanted to be in the pilot seat. Our challenge? Create a bespoke training programme that would not only demystify Klaviyo, but also empower Kezie’s internal team to run with it—confidently, strategically, and successfully.
We delivered a structured 10-session training programme across eight weeks, combining email marketing best practices with platform know-how and data-driven strategy. It was a team effort—ours and theirs—and we couldn’t have asked for a more engaged crew.
What We Covered:
- 🚀 Platform setup & onboarding
- 👥 Segmentation & personalisation
- 🎯 Campaign creation, measurement & optimisation
- 🤖 Automation mastery
- 📈 A tailored, data-driven email strategy designed to convert
Results
The results speak for themselves—with engagement and conversions on the rise, email has become a key driver of growth.
- 📬 Higher open and click-through rates, directly leading to more purchases
- 💳 Increased average order values
- 🔁 Growth in loyalty programme participation and repeat purchases
- 💡 A confident internal team, equipped with the tools and knowledge to own the email strategy moving forward
More than a skills upgrade, the programme helped Kezie build the foundations for sustainable ecommerce growth, using first-party data to reach the right people at the right time with the right message.
Looking to upskill your team and turn email into a revenue-driving machine? Let’s chat about how we can help your brand soar.
Don't take our word for it, take theirs!
Our success is intrinsically linked to the prosperity of the partners. We collaborate to help pioneering companies unlock their limitless potential.
“Evolare Digital provided a tailored training package to fit our needs. It is evident that Evolare is dedicated to customer satisfaction through their friendly, personalised training programmes. With their extensive knowledge of Klaviyo and digital marketing techniques, we have successfully expanded our online presence and established a scalable model for future growth, setting a strong foundation for continued success in the exotic meat industry”