Brewing Brilliant Results with Equinox Organic Kombucha
251% engaged subscriber growth, 54% more orders, and emails that actually convert—discover how we helped Equinox Kombucha turn engagement into revenue.
Email Marketing
Klaviyo
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Project Overview
Since July 2024, Evolare Digital has had the absolute pleasure of partnering with Equinox Organic Kombucha—100% Organic, proudly Certified B Corp ® , and creators of some of the best-tasting kombucha on the market—to transform their email marketing strategy into a powerful revenue-driving channel.
The goal? To craft a smarter, sharper email approach that made the most of Klaviyo’s capabilities, boosted engagement, and laid the groundwork for a standout 2025.
Execution
We kicked things off with a full audit of Equinox’s Klaviyo account—digging deep into performance data, identifying quick wins, and building a roadmap for scalable success.
What followed was an intensive period of testing, refining, and optimising both automated and campaign-based email activity. From subject lines to send times, allowing us to make incremental improvements across engagement metrics. But the secret sauce? A solid data strategy paired with content that actually connects. Think: emails that are useful, enjoyable, on-brand—and most importantly—convert.
Results
Let’s just say the numbers are fizzing with success:
📈 +251% YoY increase in engaged subscribers
🔁 +107% YoY increase in click-through rate
📬 +55% YoY increase in subscriber retention
🛒 +54% YoY increase in placed order rate
That’s what we call a performance ferment.
What’s Next?
With a calendar full of exciting projects lined up, we're raising a glass to what’s next—continuing to optimise, evolve, and drive exceptional growth for Equinox throughout 2025.
Ready to Make Email Your Secret Weapon?
If your brand is ready to unlock smarter, data-led email marketing that actually delivers—Evolare Digital is here to help you soar.
Let’s chat. Your subscribers’ inbox deserves more than ‘average’ campaigns.
Don't take our word for it, take theirs!
Our success is intrinsically linked to the prosperity of the partners. We collaborate to help pioneering companies unlock their limitless potential.
“We've been working with Lynn and the team at Evolare to start to get a deeper understanding of our customers and to evolve our engagement strategy through email campaigns. With a real focus on data-backed decision-making coupled with expert-level technical knowledge, the team have already made a significant impact on the metrics.”